As I write, my voice is hoarse from three days showing Harvest of Change — a Des Moines Register/Gannett Digital series that used the Oculus Rift and 360-degree video — to hundreds of journalists at the Online News Association conference in Chicago.
The demos capped a two-week sprint that included a media day in New York City, publishing five versions of the software and then catching some media buzz, which alternately praised and scoffed at the effort. Such whirlwinds are fleeting, but highlights are milestones. So, while it’s fresh, here’s a recap.
First, a scene from the Midway at ONA:
— Flor Coelho (@fcoel) September 26, 2014
That’s Rosental Alves, director of the Knight Center for Journalism in the Americas at the University of Texas at Austin, trying out the project. We set up three Oculus workstations, and for three days the chairs were rarely empty. On the last day, as we packed up, we figured between 400 and 500 people had tried it.
Most people came out of curiosity, or with skepticism, but left impressed. Some were compelled by Amy Webb, who said in a Saturday ONA session that our experience was a must-see. Apparently, we even made the unofficial ONA bingo card.
The story behind this story
The project came together over the summer. When I wasn’t coding backend data for an election forecast, I was heading a small team visiting the dusty back roads of Iowa, both in person and in the Oculus headset. Lots has been written about the Oculus Rift, especially since its acquisition for $2 billion by Facebook, but the focus so far has been on gaming. But after journalism innovation professor Dan Pacheco of Syracuse University introduced us to the Rift, Gannett Digital decided to build its first VR explanatory journalism project. Continue…